Consumer LifeScape™ is a household-focused segmentation system that can measure segment potential more precisely than modeled neighborhood clustering systems.  Consumer LifeScape™ is built upon a 252-cell matrix of LifeStage (Age x Income x Marital Status x Presence of Children) and Income.

'Household-focused' means that we use household level data whenever possible to LifeScape-code client files.

Originally built from household-level Census data, Devonshire updates the national construct annually placing every household in the U.S. into this system -- this is unique among national-level segmentation systems.

What is unique about Consumer LifeScape?

   ° Consumer LifeScape segmentation builds upon the simple premise that life stage segments are more predictive than neighborhood clusters in determining consumer behavior.

   ° The use of household-level data provides a reliable platform for Customer Relationship Management initiatives.  It is more accurate than neighborhood clustering.

   ° It is built from the ground up with distributions assigned to each geography.  Consumer LifeScape is spatially enabled from the start.

   ° Intuitive segments translate into easy links to third-party research and prospect lists.  Consumer LifeScape is actionable!

Current-year estimates and 5-year projections available at Blockgroup, Census Tract, ZIP, County, MSA, and State levels.

  Variable Listing

  Sample Report

Our Consumer Lists target your audience and are made up of more than 86,000,000 households and more than 140,000,000 individuals.  These lists are compiled from real-time, comprehensive sources such as the US Bureau of the Census data, US Postal information, mortgage data, and the major credit bureau databases.  These sources are continually updated to provide accurate data that is easily accessible for all our customers.

Record selects include Age, Income, Marital Status, Presence of Children, Home Ownership, Vehicle Ownership, Mail Order Buyers, Investors, Donors, Ethnic Households, Pet Owners and more.

  Variable Listing

  Sample Report

This multi-source file contains geographic points of consumer household locations and corresponding information about those households.  The file contains 150 million unique household records including information from our dmPLUS Consumer Database.  The records are stripped of address information but can be used for applications such as mapping, market sizing and analysis, and segmentation. 

The data allows you to see household locations in any geographic area as well as detailed information on each household including age, income, marital status, home ownership status, number of children, length of residence, home value range, dwelling type, household type, as well as geo-reference information.

Each record also contains a Household ID which gives you the ability to pull the full record including name and address for database marketing purposes.

  Variable Listing