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For your marketing analytic needs, Devonshire
offers a full range of custom services.

From market research to market potential.....modeling to mapping,
Devonshire has your intelligent analytic solution

 

 

Analytics
Customer Analytics & Modeling

In this age of "enabling CRM" and "traction in verticals", the packaging around customer analytics has changed but the basics have not.  Devonshire provides in-depth reporting and analysis including customer profiling, segmentation, data mining, and predictive modeling.

  • Business-to-Consumer
  • Business-to-Business
  • Business-to-Business-to-Consumer

GeoMarket Analytics

Devonshire also offers a complete line of geographic-based services.

  • Site Location Analysis
  • Market Research & Analysis
  • Custom Mapping Services
  • Market Potential Modeling
  • Trade Area Analysis

Marketing Performance Analysis

Many companies lack the ability to measure and compare the benefit of various marketing programs -- wasting valuable marketing dollars.  Devonshire's Marketing Performance Analysis allows companies to gain a unified view of the marketing mix, measuring and comparing the effectiveness of marketing expenditures.  Devonshire provides simple, workable solutions to allow you to increase the return on your company's marketing investment.

Devonshire's 4-step analytic process allows you to:

  • Measure and compare customer value by segment
  • Identify the best cross-sell opportunities by segment
  • Identify the best acquisition prospects by segment
  • Establish an analytic framework to evaluate marketing spend versus customer value

 

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